Project Name: Burberry Fashion Show, Beijing 2011
Project Credits: Burberry
Project Brief Description:
Holography has been around since the late 1940′s, and was perfected in the 1960′s with the invention of the laser, but only in the past couple of decades has holography evolved into something revolutionary. While this technology has many uses, fashion designers have started to integrate it into their runway shows to create an experience that wows audiences and sets them apart from other designers. By adding this technology to the show the designer engages the audiences senses while also showcasing an incredible work of art. Burberry is the most recent designer to showcase holographic technology in their show, but they weren’t the first. Both Diesel and the late Alexander McQueen integrated the technology into their shows in 2008 and 2006, respectively.

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Relevant Web Addresses:
http://us.burberry.com/store/?WT.srch=1

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Project Analysis:


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